SEM+chapters

textbook activities

turnitin: Class code - 7626513 password - gpsouth [|How to upload documents to turnitin.com]

Folder of Sports & Ent. Marketing Documents

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 * Chapter 1 **

Which SB commercial did an excellent job promoting brand awareness, which did NOT? Briefly describe the commerical and then explain why you feel it was a success. Then do the same for a failure. I would suggest to type your Google Docs or Word and then __**post to turnitin when completed**__

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In YOUR OWN words... 10pts - total (5 pts each) 3 pts personal reflection 2 pts - spelling & grammar at least 50 words for each commercial (at least 100 total) save in Word and __ **post to turnitin when completed** __

Project on NFL


 * Chapter 2 **

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Assignment for Chapter 2 DUE March 6th before class - turnitin.com Go to **Risk Management Company** FM Global ( []). Read their 'products and services' and find (2) TWO of them that you think are the most important in regards to a Sports/Entertainment company. Why did you select those two? How could they help a Sports/Entertainment company? **(be specific with examples like: stadium, ticket sales, etc.)** IN YOUR OWN WORDS with at least 50 words for each product/service **(at least 100 total)**

[] Using the link above, read the article on oversigninig. With at least 75 words, Explain/Answer the follwoing IN YOUR OWN WORDS: Post to turnitin.com
 * Business Ethics - Oversigning in the SEC - Due Monday March 10th before class, don't be late**
 * What is LOI?
 * What is oversigning?
 * Is oversigning ethical? Is it fair? Why?
 * What do you think should be done about it?


 * Chapter 3 **

Your company would like to hire 2 motivational speakers in two industries: ONE person in sports - allowed to spend up to $30,000 ONE person in entertainment -allowed to spend up to $50,000 Go to the website below and select your speakers. If the fee states 'call', then find a different speaker. What are some benefits of your selections? Why did you select them rather than someone else? Be specific in the 'why?', if you need to search more info on the person online, please do so. How much was the fee? **at least 75 words for each** person.[]
 * Upload to turnitin.com when completed, due before class Thursday March 20th **
 * [[file:Ch 3 review.pdf]] Answer on Quia **




 * Chapter 7 **

__**Assignment after Chapter 7 test:**__ Read the following article, answer the questions and post to turnitin.com with **At least 100 words total.** Due before class starts Thursday April 3rd. [] How would you summarized the article in your OWN WORDS? Do you and your friends drink more, less or the same amount of soft drinks and/or sports and energy drinks than the last couple of years? Why? What do you think the trend will be for soft/sport drinks? Why?


 * Chapter 8 **


 * Read the articles on the new Red Wing arena
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 * **at least 50 words** Give a summary of them (Here are just some questions to answer, think of more - How much will it cost? Who will pay for it? How will they pay for it? Where will it be built? How many jobs? etc.
 * **at least 50 words** Considering the money problems of Detroit, is this arena a good or bad idea? Why?
 * Due Wed. April 16 before class, 10% off each day late - upload to Turnitin.com


 * Chapter 9 **

Ticket Assignment


 * Chapter 10 **


 * **Michael Sam article -** []
 * **at least 50 words** Read the article above and give a summary of the new draftee Michael Sam. - In your own words... Who is he? Why did he receive a lot of attention during the draft? Who selected him? etc.
 * **at least 75 words** Why did the team draft him? His talent? Promote the team? Obtain new fans? What problems might the team endure with the their team, other players in the league, and fans? Was it a good selection? Why?
 * Due Thu. May 15th before class, 10% off each day late - upload to Turnitin.com


 * Chapter 11 & 13 **
 * The new CBA of the NFL
 * **at least 50 words** Read the article above and give a summary of the new CBA - In your own words... What are the changes from the old CBA? What happened to the rookie players? What Detroit Lions were discussed? Why were those Lions players mentioned?
 * **at least 50 words** Who has the advantage with the new CBA? Owners? Players? Rookies? Veterans? Why? If you or a relative had the talent for the NFL & MLB, which would be your goal? Why? Do the CBA's affect your decision?

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 * Final Project **